How to Create Duplication in Your Business

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People that are looking for an opportunity are typically asking themselves 2 very important questions‚Ķknowing these 2 answers, could be hindering your business growth or moving it into a growing, thriving duplicating money machine. Creating duplication is an art and you have to know where it comes from and how to create it to really build a big team and create that ‘money machine’ you are dreaming of.

Below the video is a transcript of this training I did on creating duplication. Thanks again for your interest and enjoy!

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Randy Gage is one of the biggest network-marketing gurus of all time if there ever was somebody. His material is fantastic, fantastic. He said the secret to success in this type of business and this translates into networking or insurance or anything like that is to get a large group of people to do a few easy tasks over a sustained period of time.

What is the definition of easy?

It’s something anyone can do. Think systems. Here’s the problem that I’ve had over the last few years because of my success. You ready? Because of my success I’ve had some problems because people thought they had to be gurus to make money. I hear it all the time. Of course you’re making money. You’ve been doing this for so long.

 

The reason that guy Paul was so successful, the guy that I originally talked to you about, the guy that I’ve been referencing, was he had an incredible ability to appear stupid, but was extremely smart. He appeared to be stupid all the time. That’s why he had that good old boy look and so on because people are always asking themselves “can I do what they just did”, if I get up in front of a room in a suit and tie and I give this dynamic presentation with my $2,000 computer and my $10,000 projector and I’ve got it all, everybody in the room goes, “That was amazing, but I’m not getting in” How could that be? Why? Because they deep down loved the presentation, it was entertaining and it was energetic and it was exciting, but they can’t do what I just did.

That’s one of the hardest things I had to learn was to dumb it down all the time to make people believe that they could do what I just did.

How many hours should I work?

Most of you guys figured this out. This is just some stuff I thought I would throw in there as references just because it’s important. A lot of people ask this. How many hours should I work? You don’t get paid in a business like this, especially commissions for hours you put in. You get paid for the results, not the time in. the nice thing about a business like this though is if you build a team of 50, 100, 1,000 people, you’re getting results done, but you may not be working many hours, which is our goal. Correct?

Our goal is to not have to work hundreds and hundreds of hours a week, but to work as few hours as possible, but become very, very efficient.

My phone hardly rings anymore. This is amazing. People sometimes don’t get this. People think I’m extremely busy, but my phone hardly rings. Why is that? Because I’ve put systems in place that do all the heavy lifting and the training of my people that I don’t have to be anywhere around, but the work is still getting done just as efficiently. Then when I show up, it’s like everyone already knows me because they’ve seen all the stuff. They’ve heard all the material. We did cover that understanding the power of leverage. Also this is real important. You have to remember that you always have to fight to stay focused on income generating activities. I’m all for goal setting. I’m all for reading leadership books, but eventually the rubber’s got to hit the road and you’ve got to do the calls, you’ve got to make the calls and so on. I’m going to show you the simplicity of that.

Fishing with many poles and different bait. How many of you guys have ever been fishing before? Are there different fish in different ponds, typically oceans and things like that? Does the same bait catch every fish? No. Don’t be afraid to use different things a lot of times.

Just off the top of my head, typically if I’m introducing somebody to my program, my business, it’s going to take 3 or 4 and sometimes as many as 7 exposures of something before it becomes something that they start to believe.

When you’re thinking of that, a lot of people want this. They want this to happen and it doesn’t. This type of business, just like we drew out the power of one, it’s a process not an event. it’s a process, not an event. Building your business is a process. Recruiting and getting customers and clientele is a process not an event so don’t be alarmed if it doesn’t happen overnight.

Our society has been conditioned to being an instant gratification, microwave popcorn, instant pudding.

If you can’t feed a family of 15 in three minutes from the time you leave your menu order here, to the time you get to the window you’re mad. Or is it just me? I can’t believe they didn’t get 19 kids’ food in the back of my van right now. You know what I mean? That’s what society has come out to be. The bible says despise not small beginnings. Despise not small beginnings. It also says that in due time you shall reap, write this one down, in due time you shall reap if you faint not. In due time you shall reap if you faint not. That’s a good one.

There will be plenty of times that you’re ready to faint because you’re like, “Really? I can’t believe I’ve put my butt on the line. I’ve worked. I’ve got nothing coming in” and all of a sudden if you just stay the course, Paul used to tell this hilarious story of how he got excited that he got a few checks. He quit his job and his income stayed level for six months. My income stayed level for the next six months, didn’t go anywhere. He gets his first residual check for $7 for the month. His wife looks at it and says, “This is a great thing you’ve gotten us into. Glad you quit your job. How about I go quit my job and we can make $14 a month and we’ll starve to death together” I think he had been in at that time a little over a year.

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Over a year later, he had gotten a guy who had gotten a guy. The guy was the spitting image of Barney Fife from Mayberry. The guy’s name was Jim Voight out of Kentucky, talked weird, acted just like him with the same mannerisms and everything. That guy built almost 70% of Paul’s organization, complete hillbilly and a year from that point,

Paul was making over $95,000 a month.

Paul at one time was making over $1.3 million dollars at his peak for months and months and months. That should go without saying. You’ve probably heard that from Don and Tim and everyone else by now. Learn to be the messenger not the message. This is one of the hardest things for people to do.

This goes right back to me re-emphasizing not making yourself look and appear to be this guru expert, but making people understand that they can do what you’re doing.

How you get the message across, the easiest way is you use the tools.

You use the tools. I think Don already said this this morning so we’re on the same page. Also you’ve got to learn to say less to more people. If you learn to say less to more people, it’s just like a baseball player. A baseball player goes up and he gets a pitch thrown at him. Let’s say he’s in the batter’s box and he gets a pitch thrown at him. He has the choice to swing or not swing. What is Babe Ruth known for? Home runs and hits. Did you know that he struck out more than anyone in major league history I think it was because he just kept swinging. He kept swinging, he kept swinging, he kept swinging and he didn’t worry about every single pitch being the perfect pitch. It wasn’t that the pitch had to be perfect every single time.

This is a fact. You can say all of the right things to the wrong person and they won’t get in.

You can be a complete goof, draw something out on a napkin, forget where you’re at and the person will go, “That’s amazing. I’m in” and you go, “How did that happen?” Who cares? Don’t sign up for that class. Say less to more people. When I learned that one, guess what I did? If it was just a numbers game, I was able to work through the numbers a lot faster because I wasn’t badgering killer bees, write killer bees. I wasn’t badgering and begging somebody to join my opportunity and I put scarcity on it. I put a little more them with more curiosity because I wasn’t totally focused on them the entire time and my pipeline was able to be filled quicker and quicker and quicker to where more people were coming in faster than I ever had before because I had good tools and I was able to leverage myself.

Keep it simple. You guys have all heard the kiss thing. I’m not going to go through that one. Mentioned that. What do I have to do? That’s what your prospects are always asking.

What does your business look like in 3-5 years?

One of the hardest things again is the instant gratification of today’s society. People don’t a lot of times want to pay the price. They really, really don’t I don’t want to pay the price. Who are we kidding? I’ve been doing networking for 20 years. I’ve tried to quit the industry I don’t know how many times, but then when I turn around and look, what else am I going to do? I barely graduated high school. I’ve got a bartending degree, not. I just learned that I can spin bottles. That’s pretty cool. That’s a great talent. I can punch people in the head without them really seeing it coming. Another great talent. What does your business look like in 3-5 years?

Given a little perspective, this is going to be long term. This is going to take a little work. This skill builds on the next skill. This appointment builds on the next appointment. Remember this one and you’ll probably want to write this one down. This jumped into my head. Write down this phrase. Stories for the stage.

Has anybody in this room been disappointed in something that happened in your business?

Raise your hands. Those are you building up a great book worth of stories for the stage. That’s how I overcame all of my objections, my defeats, my things that disappointed me when I drove 7 hours one way to New York because the guy swore he was going to fill the room with people that were wanting to jump into my business and when I got there, I was there. Let me re-emphasize who was there. I was there. Anyone else there? No! Seven hours down the tubes and so on.

Guess what? I’m on a stage. I with a smile on my face can tell you this story from a stage now. See what I’m saying? You have to learn how to control your emotions during your disappointments. That’s really, really important and I always did it by having stories for the stage because eventually you’re going to have somebody on your team or your organization that is going to run into a difficulty and you can’t relate to them the books and the figures and the points and the details. You’re going to have to meet them where they’re at with your own story of what happened and how you overcame it. Facts tell stories sell. What happened and how you overcame it. Three to five years you’re going to run into some issues and you’re going to have things happen and you’re going to have people disappoint you, but at the same time, you’re going to have people who really surprise you. You’re going to have people get into the business that do more than you ever would have imagined.

 

About the Author

Mike Healy
Mike Healy has been an entrepreneur for more than 20 years. He is also a sought after marketing expert, internet traffic specialist, public speaker, business consultant and the author of 4 books.

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